Write what you know

The things you are passionate about are the things that you will be able to spend time writing about.

You are an expert in the things you know, so act like it.

I had one friend who kayaked for several years and even though he had great stories every weekend all summer long he never felt like he was enough of an expert to blog about it.

After some coaxing, and encouragement he is now enjoying several thousand views from people following his weekly posts about his kayaking exploits.

Is Ben the best at Kayaking? no.
Is he formally educated in all things kayak? no.

Ben is just a man who enjoys kayaking and shares his love for his green plastic boat with the world through his blog. The followers found him, not all at once but he kept posting and soon there were a few followers, then a couple of guest posts on other boating blogs and he had 50 followers!

Ben called me on a Thursday afternoon out of breath.
"Jay, I have 50 followers!" he was blown away with what some consistency and passion had turned into. This was almost a year ago.

At the time of my writing this he has a fully sponsored blog and only works part time and is a test pilot for a major kayak manufacturer and has had several of his blog posts published as magazine articles.

So brainstorm today and make a list of the things you are passionate about and pick the one you are most excited about, and write a post about it! - you never know where it will take you.